This weight-loss message was brought to you by the makers of Oreos





















Dear Stop Sugar,

The makers of Haagen-Dazs ice cream, Chef Boyardee canned pasta, Oreo cookies and Snickers bars are joining forces to combat … obesity.

That’s right. Nestle USA, ConAgra Foods, Kraft Foods Inc. and Mars, Inc. – along with the Coca-Cola Co., PepsiCo Inc., Hershey Co., Sara Lee Corp. and other giant food manufacturers – today announced the launch of the Healthy Weight Commitment Foundation. The goal of this new initiative is to reduce obesity, particularly in kids, by an unspecified amount over the next six years.

Eating less junk food may – or may not – be part of the solution. Participating companies are welcome to reformulate their products and reduce portion sizes, but they’re under no obligation to do so.

Instead, the emphasis is on the notion of “energy balance.” Regardless of what you eat, you’ll gain weight if the total number of calories consumed is greater than the number of calories burned through exercise and other activities. As David Mackay, the chairman of the foundation’s board, put it, kids and adults could do a better job of balancing their “calories in and calories out.”

It’s a convenient message for Mackay, who is also the president and CEO of Pop-Tart, Cheez-It and Keebler cookie-maker Kellogg Co. (Its Froot Loops and other cereals may or may not be considered health foods, depending on who you ask.)

Safeway Inc. and other large grocers are also part of the coalition, which has pledged $20 million to the don’t-necessarily-eat-less-but-definitely-exercise-more effort. As one skeptical consumer commented on a CBC News website: “$20M doesn't seem like very much for these huge companies. What is that, like 6 Super Bowl commercials?”

The foundation also includes several nonprofits, such as the American Council for Fitness and Nutrition Foundation, PE4life and the American Dietetic Assn. Foundation. The ADA was in hot water recently for appearing to back – and then backing away from – the controversial Smart Choices food labeling system.

Dr. Risa Lavizzo-Mourey, president of the Robert Wood Johnson Foundation, said she would be keeping the new initiative honest by tracking its progress and evaluating whether it is making “a significant difference for our nation’s children.” RWJF has committed $500 million – or roughly 150 Super Bowl commercials – to reducing childhood obesity by 2015.

The Healthy Weight Commitment Foundation does not yet appear to have sprung for a website detailing its efforts, but a news release can be found here.

Sincerely,
Karen Kaplan


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What Was Once The Wine Country May Become Soda Country













Dear Stop Sugar,

I was reading an article on a UCLA study which directly links soda with obesity. “Bubbling Over: Soda Consumption and Its Link to Obesity in California” was conducted in 2005 by the UCLA Center for Health Policy Research and the California Center for Public Health Advocacy. It involved 4,000 adolescents and 43,000 adults.

Among the key findings of the study are: 10.7 million Californians drink one soda or sugar-sweetened beverage a day; 41 percent of California children, 62 percent of adolescents and 24 percent of adults drink at least one sugar-sweetened beverage a day.

I can not believe these shocking numbers. This just validates our countries addiction to sugar laden drinks. If those numbers are not enough to show our soda addiction check out these...

Soda by the Numbers

17 Number of teaspoons of sugar in a 20-ounce bottle of soda.

22 Number of teaspoons of added sugar Americans consume daily, compared to the recommended 5 to 9 teaspoons.

50 Number of gallons of soda and other sugar-sweetened beverages the average American consumes annually.

43 Percentage of additional calories Americans have been consuming since the 1970s that come from soda.

149 Percent of increase in volume of average size soda sold in the 1950s compared to the average size sold today.

450 Different types of soft drinks produced by the big three soda companies.

60 Percentage of increase in a child’s risk for obesity with every additional daily serving of soda.

60.4 Percentage of adolescents in Ventura County drinking one or more sodas per day.

24.8 Percentage of adults in Ventura County drinking one or more sodas per day.

58.4 Percentage of adults in Ventura County who are overweight or obese.

24.3 Percentage of adults in California drinking one or more sodas per day.

56.1 Percentage of adults in California who are overweight or obese.

— Source: UCLA Center for Health Policy Research

Sincerely,

Lisa Foulten, Vienna, CA



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Bye Bye Bake Sale!













Dear Stop Sugar,

School bake sales- growing up I lived for these giant cookies, sugary treats and cupcakes galore! It seemed at the time the best way to come together and raise money for a good cause (and get treats for yourself as well!) But living in this day and age kids have to be aware of how much sugar they are taking in. And by selling them cookies to fund their schools and activities, what an unhealthy promotion. Sell them pencils, sell them home appliances even a BANANA! But stay away from these sweets. After reading this article in The NY Times I am glad someone is finally Taking action.

Sincerley,

Jeff Bonger Bronx, NY




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NYC Puts an End to School Bake Sales











Dear Readers,

The NY Times released an article Oct 2nd, and the topic has been making headlines ever since- putting an end to "The Bake Sale." Mayor Bloomberg is making headway in his attempts to challenge obesity first with his proposed soda tax and now by putting an end to selling sugar filled treats to fund children's schools and activities.

According to the NY Times, There shall be no cupcakes. No chocolate cake and no carrot cake, not even zucchini bread makes the cut.

In an effort to limit how much sugar and fat students put in their bellies at school, the Education Department has effectively banned most bake sales, the lucrative if not quite healthy fund-raising tool for generations of teams and clubs.

The change is part of a new wellness policy that also limits what can be sold in vending machines and student-run stores, which use profits to help finance activities like pep rallies and proms.

Mayor Michael R. Bloomberg has made both public health and public education centerpieces of his tenure, and the changes in the schools’ food are an outgrowth of his efforts to curb trans fats, salt and other unwanted additives.

Roughly 40 percent of the city’s elementary and middle school students are overweight or obese, according to the Education Department. The department also found a correlation between student health and performance on standardized tests, according to a survey it released in July.


Sincerely,

Stop Sugar



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Following WAT-AAH! NYC takes action against soda!














Dear Readers,

Similar to WAT-AAH!'s Stop Sugar Campaign , NYC Department of Health and Mental Hygiene begins a campaign against high-calorie beverages on August 31, 2009. This bold and graphic ad campaign will be appearing in 1,500 NYC Subways for the next 3 months (See more at New York Times).

The campaign illustrates globs of human fat gushing from bottles of Coke, Gatorade and Snapple and asks the public - ARE YOU POURING ON THE POUNDS? - followed by a specific command and a set of instructions: DON'T DRINK YOURSELF FAT. Cut back on soda and other sugary beverages. Go with water, seltzer or low-fat milk instead.

This new campaign is complementary to WAT-AAH!'s Stop Sugar Campaign, which appeared in New York City from June to August 2009. The goal was to raise awareness about the Americans’ ever-increasing consumption of popular beverages, often containing an excess amount of sugar.

The posters used for this campaign convey simple yet powerful messages to challenge people's consumption of beverages overloaded with sugar, such as sodas, energy drinks and vitamin enhanced drinks. Simultaneously, it boldly states that water (WAT-AAH!) is the healthiest alternative.

"We at WAT-AAH! are very encouraged to witness New York City taking a stronger stance to promote healthier drinking choices. This is the raison d'ĂȘtre of our company, WAT-AAH!," adds the CEO and Founder Rose Cameron.

The brainchild of moms and their kids, WAT-AAH! focuses on beating the sugar-mongers at their own game by using contemporary marketing and communications to make drinking water as compelling and as cool as the images presented in the glossy ad campaigns of the sugar-mongers.

Note: WAT-AAH!'s mission is to reverse the established behavior and dependency on sweetened drinks among America's youth and to ultimately help fight the battle against the greatest threat in our children's lives: childhood obesity."

Sincerely,
Stop Sugar

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MMMM Have you seen that ad!














Dear Readers,

The sweet cream filling, nestled between two delightfully crunchy chocolate wafers paired with an ice-cold glass of milk explodes in my mouth, sparking a desire for more and MORE! Is your mouth watering yet? Just the description alone, inspires me to grab for the nearest pack of Oreo cookies, which makes me wonder, if words are so powerful then how will my subconscious react to a 30-second television commercial? In a recent study, Kelly Brownwell, director of the Rudd Center for Food Policy and Obesity at Yale University, measured the effects of food advertisements on the amount of snack foods consumed by children and adults. The kids consumed 45% more when exposed to food ads! The adults also ate more than those who did not watch the commercial. (Want more? You can read the complete report at http://www.yaleruddcenter.org) Brownwell believes that community efforts on fighting obesity will struggle in an environment where billions of dollars are constantly being invested in the pervasive marketing of junk food. He’s got a good point. How many times have you had a hankering for something to eat after watching one of those tempting commercial? So next time you see an ad for Coke or Pepsi, change the channel! You’ll thank yourself later.

Sincerely,
Stop Sugar

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Maybe taxing soda could help!












I recently read an article from The Washington Post about taxing sodas as a means to fighting obesity. Initially, I hated the idea as another attempt for the government to seize some more of my hard-earned money. Nonetheless, I continued to read the article, only to find that my disapproval gradually turned into pleasant agreement.

Kelly Brownwell, director of the Rudd Center for Food Policy and Obesity at Yale University, has been rallying to place a heavy tax on soft drinks in order to decrease consumption. Why sodas? According to Bronwell, consumption of soft drinks has been “one of the main contributors to our rising obesity rates” and “cutting back should lead to nationwide weight loss.”

I imagine that the entire American population consumes thousands upon thousands of soft drinks in a single day. Imagine what would happen if that number was cut in half? According to an analysis done by USA TODAY, “higher state taxes on tobacco have produced sharp declines in consumption.” Would soda consumption decrease with an increase in taxes?

In the long run, high sugar intake can cause just as much damage to your body as smoking. The laundry lists of negative health effects include coronary heart disease, type II diabetes, and hypertension. Personally, I rather forgo that can of soda for the cheaper alternative – good, old water!

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I've decided i'm in love!












Dear Stop Sugar,

I’m finally realizing the extent of my current sugar situation, I’ll become convinced that I’m a sugar addict and get ready to abstain, then the little voice in the back of my head will say, “Hey! No way that’s true! Let’s go get some ice cream!” and as that’s more desirable than admitting my weakness, off I’ll go. I’ve given up sugar before, but fell off the wagon over the holiday season. I’m ready to detox again, but I really need a more effective strategy this time...

Max, CA

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Dear stop sugar,


If you are like me and can't go a day without drinking at least one soda, watch this video. The facts and comparisons will amaze you!

Kevin, PA

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Dear stop sugar,










I found these picture showing how much sugar is in one of the drinks I've been drinking!
Got to slow down! Hope you like my find.

Sasha, VA

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Dear stop sugar,



I'm the real sugar baby! I'm addicted to this song... but fortunately, not to sugar. I prefer drinking water all the time.

Lisa, AZ

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My body is being robbed!












With all the excessive sugar consumption, our bodies are being robbed of all their nutrients! If it is not increasing our risk of developing some sort of health problem, it is decreasing our chances of leading healthier life styles. So for all the sugar addicts out there, here is why you need to stop!

My Top Ten:

1. Sugar depletes the body of vitamins and nutrients, suppressing the immune system, leaving the body little room to defend itself.
2. Sugar can cause hyperactivity, anxiety, difficulty concentrating, and crankiness in children.
3. Sugar contributes to obesity and weight gain.
4. Sugar can cause tooth decay.
5. Sugar links to diabetes and blood sugar fluctuation.
6. As sugar increases in children's diet, there is a linear decrease in the intake of many essential nutrients and can increase the total amount of food consumed.
7. Sugar accelerates the aging process.
8. Sugar feeds cancer cells and has been linked with the development of cancer of the breast, ovaries, prostate, rectum, pancreas, biliary tract, lung, gallbladder and stomach.
9. Sugar interferes with absorption of calcium and magnesium, contributing to osteoporosis.
10. Sugar can cause drowsiness, decreased activity, and headaches, including migraines.

Jill, WI

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How can I get a family member to stop drinking soda?









Dear Stop Sugar,

My step-mother Marry (Her name is spelled that way, when she was born they screwed up on her name.)

Well she drinks Diet-Coke like none stop. It is a VERY unhealthy habit. Personally I think she would die if she kept drinking it. I never see her having a glass of tea or water. (I drink tea a lot) She needs to stop drinking it, and I need some help telling her, because she scares me. It may sound silly but, she isn't the lightest and she gets angry very quick towards me. (We got off on a bad start.) Please help me, I may not like her but she needs to live healthier.

Posted by
Trevor, NJ

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Dear stop sugar,



Duddde, no way this video is krazyy...
How does that kid dance like that??
He totally tears it up!

Tony, Co

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Dear stop sugar,



Watch this video. Yes celeb enjoy sodas... But really... Did Penelope Cruz burped or farted after drinking a bottle of coke?

Katie, Fl

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I love soda, but it doesn't love me











Dear Stop Sugar,

Diet Dr. Pepper, Diet Mtn. Dew, and regular Coca-Cola. These are a few of my favorite things. I only drink regular Coke about once every 1-2 weeks. Diet Dr. Pepper and Diet Mtn. Dew are a staple of my everyday life.

I know that this is a bad thing. I like water, but it doesn’t satisfy me like an ice cold soda. I might also throw in that I love the fizz in soda, and the burn that accompanies it when you take that first drink. Mmmmmm. But, like I said, it is so bad.

Soda has absolutely, positively no redeeming qualities whatsoever (except for when it is coupled with chips, pizza, hamburgers, I could go on for days….)

My husband gives me a hard time about all the soda I consume in a days time. To tell you the truth, I am too embarrassed and mortified to share with you how many cans of soda I drink in a day. It’s full of sugar, or artificial sweeteners (a huge debate with this one as to whether or not they are harmful), and the sodium.

Talk about water retention and or blood pressure issues. So, to get to the point I am trying to make, I found this article by Steve Edwards where he writes about all the many countless reasons people shouldn’t drink soda. I think this is a great article, extremely informative, and it makes me think twice about all the soda I drink in a day’s time.

Posted by Lori Harden
Extremely Fit.com

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Dear stop sugar,



Has anyone seen this yet??

The amount of sugar this kid (or should i say very creepy dinosaur) consumes is beyond real. My stomach hurts from just watching this! and the funny thing is even though the kid is funneling and entire bag of sugar, i wouldn't be surprised if kids today ate that amount of sugar in only 1 year...

Rachel, CA




Dear Stop Sugar,

After watching the dinosaur funnel a whole bag of sugar, I wondered how long it would take me to consume a whole bag of sugar, given that I drink a bottle of Coke everyday.

In order to find out, I did a little research and a little math with my calculator, and here is what I found out…

Typically, a bag of sugar contains 5 lbs.
A bottle of Coke contains 39g of sugar per serving.
Unfortunately, each bottle has 2.5 servings… So, a bottle of soda ultimately contains 97.5 g of sugar. **For those of you who can’t picture how much sugar 97.5 g is, it is A LOT of sugar… To a point where I was shocked that 97.5 g of sugar can actually dissolve in 20 fl oz. of Coke**

Anyway, here is what I found out:
If you drink just ONE 20 fl oz. bottle of Coke daily, you ARE consuming 5 lbs of sugar in just about 23 DAYS! I’ve been consuming 5 lbs of sugar almost on a monthly basis (if not more, since I probably get sugar from my meals, snacks and desserts). Drinking ONE 20 fl oz. bottle of coke daily for 1 month equates to consuming 5(+) lbs of sugar monthly. This equates to 60+ lbs of sugar annually and 600+ lbs of sugar every 10 years. I am so thankful I watched the video and took the time to figure things out mathematically. It makes sense (although it is so, so scary how much sugar I have consumed already) and it’ll definitely help me to eat and drink healthier from now on.

Brittany, AL



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I'm on a Sugar Binge and Can't Stop












Dear Stop Sugar

The past few days, all Ive been doing is binging on pure sugar. And that's all I've eaten.... Someone please tell me the detrimental effects of consuming over 300g of sugar each day! And not natural sugars either (sugar in chocolate, muffins, donuts, chocolate milk, jam, etc). Its a regular thing for me to eat a whole jar of jam at once as part of a sugar binge.

Posted by
Broom Closet



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We're young, rich, and full of sugar. What do we do?




Dear Stop Sugar,

Cutting out sugar is easy, but i have to admit slurpees are my weakness. talk about sugar rush, I feel like Bart Simpson in this clip every time!

Jake, MD



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Dear stop sugar,



After watching the video clip "Family Guy Stewie's Soda," I realized that is how I feel after I drink a bunch of sodas. Sodas taste good when you drink it however, when you come down off the sugar high it is like Stewie crashing into the ground on the clip.

-David, NY


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Sugar addiction!










I realized something very recently. I am hooked onto sugar. If there is a dessert on the menu in the cafeteria, I find it extremely hard to resist it. I sometimes get these urges to eat sweets like ice cream, pastries, etc. and most of the time I just give into it. I have been consciously trying to avoid sweet things for the past few days and my suspicions have been confirmed. I am addicted to sugar.

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No more soda!



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About












HELP FIGHT THE BATTLE AGAINST CHILDHOOD OBESITY!

“The marketing plan for most beverage manufacturers is to create a preference for sweet tastes as early as possible. A child will begin with juice and then slowly and surely progress to soda and sports drinks. This has got to stop. We need to start and hook them onto water! We want them to scream for water! Because in avoiding the single greatest health concern of our time, OBESITY, the first line of defense is water!”

Rose Cameron
Founder of Wat-aah!


If you have Videos, Articles or Photos to share, send to stopsugar09@gmail.com and we'll put them on the blog!

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