Dear Readers,
The sweet cream filling, nestled between two delightfully crunchy chocolate wafers paired with an ice-cold glass of milk explodes in my mouth, sparking a desire for more and MORE! Is your mouth watering yet? Just the description alone, inspires me to grab for the nearest pack of Oreo cookies, which makes me wonder, if words are so powerful then how will my subconscious react to a 30-second television commercial? In a recent study, Kelly Brownwell, director of the Rudd Center for Food Policy and Obesity at Yale University, measured the effects of food advertisements on the amount of snack foods consumed by children and adults. The kids consumed 45% more when exposed to food ads! The adults also ate more than those who did not watch the commercial. (Want more? You can read the complete report at http://www.yaleruddcenter.org) Brownwell believes that community efforts on fighting obesity will struggle in an environment where billions of dollars are constantly being invested in the pervasive marketing of junk food. He’s got a good point. How many times have you had a hankering for something to eat after watching one of those tempting commercial? So next time you see an ad for Coke or Pepsi, change the channel! You’ll thank yourself later.
Sincerely,
Stop Sugar
